Client: Fao Candles
Categories: Art Directions - Naming - Branding
Fao is a local brand of scented candles based in Jeddah, Saudi Arabia, the aim of the brand was to create a candle collection inspired by the natural resources of Saudi Arabia. Fao consists of four main scents. Cactus, Kadi, which are naturally scented. Moonstone and Ruby are considered to be mentally scented.
Candles have come a long way since their use, and while trying to link such an invention to our culture we decided to dive into history to figure out a name for this brand. The name Fao was inspired by Qaryat Al-Faw (the city of paradise), located on the foothills of the Tuwaiq Mountains, a major trade center and the cross- roads of caravans, which carried minerals, grains and textiles to and from different parts of the region. It was bustling with houses, squares, streets and a marketplace. It had over 17 water wells and its people were practicing agriculture and trade.