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When your potential customer asks ChatGPT or Gemini "what is the best marketing agency in Riyadh?" — does your brand show up in the answer? That is the GEO question (Generative Engine Optimization), the new discipline that comes after SEO. Why it matters now: a growing share of search journeys starts inside AI assistants instead of Google. Generative engines do not show ten blue links — they give one answer. You are either in it, or you are not. So how do you show up in AI an

Saudi Arabia is one of the most active social media markets in the world — a young audience that spends hours on the platforms every single day. But what works is changing. Here are the trends we are actually seeing win in 2026, straight from our work managing Saudi brand accounts. First: short-form video leads. TikTok, Reels and Snapchat are the first arena of reach — and natural, unpolished content regularly outperforms heavy production. Second: micro-influencers deliver a